We want to hear from our customers, engage with them, and learn from them, because their success fuels our innovation. Discover the ways our customers are using Workbench Data Optimizer to do some incredible things.
We help marketers develop and manage their B2B data. Our multi-faceted data quality processes — backed by the world's largest commercial database and seamless integration into your marketing systems — enables you to identify the best opportunities, build stronger relationships and accelerate growth for your company.
How do we do it?
Analyze & Assess Your Data
Cleanse & Improve Accuracy
Add Intelligence & Account Linkages
Target the Right Companies and People
Enrich Inbound Leads at the Point of Capture
“Without Dun & Bradstreet NetProspex, we couldn’t have run the campaigns that we did or have the impact that we had on pipeline generation and bottom line revenue.”
— Chad Trainor, Sr. Director, Global Marketing Operations & Account Development, Aptean
Analyze & Assess Your Data
Maximize the efforts of your marketing programs by ensuring your data is working for you, not against you. Our data analysis provides a powerful set of capabilities that uncover the health and profiles in your existing database and help you identify the best market opportunities.
Our data optimization capabilities - powered by our CleneStep process — addresses any data quality issues by finding and removing inaccurate or duplicate data. It works to ensure you have an accurate set of records and the ability to connect with your targets through email, phone, or physical address.
“Our email deliverability improved by almost 30% with just one round of Cleanse & Enrich.”
— Chandra Patel, Sr. Director, Product Marketing, C9 Inc.
Enhance Your Data With Account and Contact Intelligence
Our data services not only cleanse your existing data — we also marry it up with our data universe to complete your records and add account intelligence that help you better segment and target your audiences. Hundreds of millions of records and the Dun & Bradstreet D-U-N-S® identifier add key firmographics, account linkages, installed technology and other key attributes to your data.
Best-in-class demand generation strategies start with a clear understanding of your market opportunity and your current market penetration. Optimizer for Contacts allows you to define a data profile of your proven best prospects and source new, high quality contacts from our database, providing fresh fuel for outbound programs and accurate insight on inbound
The Workbench Data Optimizer Connector for Eloqua and Marketo populates data on job functions and contact details, adds industry segmentation, and provides sizing in revenue and employee count. It also normalizes fields by checking for misspelled names or capitalization errors and the inconsistent use of job titles.
Consider us the Robin to your Batman. From product guides to eBooks and webinars, we’re here to help you become a data marketing hero within your organization. Visit the Content tab above to learn more.
Great marketing starts with great data. Talk to us today!